The Avon Chamber of Commerce and the Avon Free Public Library are pleased to offer business-oriented presentations free for interested area professionals. Whether you are running a successful business, looking to grow your company, or are just starting out — our presentations cover a wide range of topics and are designed to meet the needs of area entrepreneurs and business owners.
Choosing what to call your company and creating a corresponding logo that reflects your unique brand are two of the most important decisions you will make when starting a business. But before you get too attached to your choices there are some crucial first steps you need to take to protect your business’ brand identity. In this presentation you will learn:
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How to Choose a Distinctive Brand Name
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Why it is Important to Conduct an Availability Search Prior to Investing in a Brand Name, Slogan or Logo
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The Benefits of Federal Trademark Registration
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The Federal Trademark Registration Process
Presented by Jamie Sternberg from Saunders & Silverstein LLP