The Avon Chamber of Commerce and the Avon Free Public Library are pleased to offer business-oriented presentations free for interested area professionals. Whether you are running a successful business, looking to grow your company, or are just starting out — our presentations cover a wide range of topics and are designed to meet the needs of area entrepreneurs and business owners.
Choosing what to call your company and creating a corresponding logo that reflects your unique brand are two of the most important decisions you will make when starting a business. But before you get too attached to your choices there are some crucial first steps you need to take to protect your business’ brand identity. In this presentation you will learn:
How to Choose a Distinctive Brand Name
Why it is Important to Conduct an Availability Search Prior to Investing in a Brand Name, Slogan or Logo
The Benefits of Federal Trademark Registration
The Federal Trademark Registration Process
Presented by Jamie Sternberg from Saunders & Silverstein LLP